Visitor Journey Engagement Attributes allow you to collect information about key actions that visitors take along their journey, and customize their experience accordingly. This includes the leads they generated, errors they experienced, and more.
Lead
This Engagement Attribute is used to track lead information that can help you identify what your visitors are interested in, and where they are in your funnel.
This information can be used to track conversions. The lead value will also appear in your revenue reports as a means to measure the monetary value of your campaigns. A session can have more than a single lead in it, and can be connected to a single ticket ID or multiple tickets.
Data structure:
Lead object:
Lead SDE JSON example:
Service activity
This Engagement Attribute is used to measure service activities, for example, ordering a checkbook, submitting an application, or requesting a mortgage.
This information can be used to track conversions, for example, a visitor that completed a loan application. It can additionally be used to follow up with visitors, for example, engaging with a visitor whose application has been cancelled. A session can have more than one service activity in it.
Data structure:
Service Object:
Service Activity SDE JSON example:
Visitor error
This Engagement Attribute is used to collect information about errors that visitors experience when they browse the website and fill out forms. All errors are aggregated in a list during the session until resolved.
This information can be used to offer help to visitors who are struggling to complete a specific action.
Data structure:
Error object:
Visitor Error SDE JSON example:
Section
This Engagement Attribute is used to determine the appropriate Location for engaging with visitors, or to display where the visitors are browsing.
Code example:
